Artesia General Hospital

Artesia General Hospital wanted to redesign their exsisting quarterly publication. The request from the client was something fresh, that could handle large article blocks, and felt a bit more lifestyle, less medical. Taking inspiration from the landscape of New Mexico, the color pallete I selected was based on the colors found in the landscapes of New Mexico where Artesia is located, and the sidebar boxes have a textured treatment that incorporates a famous desert formation in the area around the hospital. The main image changes in each issue, always showcasing an active, healthy lifestyle.


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